FREE MYSTERY SHOPPING REPORT

What happens when a prospect calls your community?

What happens when a prospect calls your community?

What happens when a prospect calls your community?

Our team calls your communities as a prospective resident. You get a scorecard showing who answered, how fast they got back, and whether a tour got booked.

Our team calls your communities as a prospective resident. You get a scorecard showing who answered, how fast they got back, and whether a tour got booked.

Our team calls your communities as a prospective resident. You get a scorecard showing who answered, how fast they got back, and whether a tour got booked.

Mystery shoppingPine HollowCalled Tue, Mar 10 · 6:42 PM
D
Call answeredMissedVoicemail after 6 rings
First responseSlowCallback 15h 32m later
Tour bookedMissedNo tour offered
The prospect also called two nearby communities. One answered in 8 seconds and booked a tour.
Calling Maple GroveRing 3
ACedar RidgeAnswered in 8 sec · Tour booked

The first community to answer gets the tour.

The first community to answer gets the tour.

Prospects rarely call just one place. Every unanswered call and every slow callback hands the lead to the next community on their list.

One prospect, three communitiesA Tuesday evening, after the office closes
6:41 PMTuesday
Your communityNot called yet
Tue 6:42 PMRang 6 timesWent to voicemail. The prospect hung up without leaving a message.
Wed 10:14 AMCalled back, 15h 32m later“Thanks, I already booked a tour somewhere else.”
Competitor ANot called yet
Tue 6:44 PMNo answerVoicemail box full.
Wed 9:30 AMCalled backLeft a voicemail. The prospect didn’t call back.
Competitor BNot called yet
Tue 6:45 PMAnswered in 8 secondsAsked about availability and move-in timing.
Tue 6:49 PMTour bookedSaturday at 10:00 AM, confirmed on the call.

Competitor B answered on the second ring and booked the tour in four minutes. Your callback came the next morning.

Prospects don’t wait

If nobody picks up, they call the next community on their list.

After hours still counts

Evenings and weekends are when many people finally have time to look.

Tomorrow is too late

A next-day callback often reaches someone who has already booked a tour elsewhere.

A scorecard for every community

A scorecard for every community

Here’s a sample report. Click a community to see how the calls played out.

Answered or not

Did someone pick up, or did the call ring out to voicemail?

How fast

Time from the first call to a real response.

Tour booked

Whether the team offered a tour and locked in a time.

Mystery shopping reportNorthwind Communities · 6 communities · Mar 10–12, 2026
3 of 6Calls answered
1 of 6Tours booked
1Never responded
CommunityCallFirst replyTourGrade
Call logPine HollowD
Tue 5:12 PMRang 6 times, went to voicemail
Wed 10:14 AMCallback 15h 32m later
Wed 10:16 AMCall ended with no tour offered
After-hours calls wait until morning. By then the prospect may have toured elsewhere.

Frequently Asked Questions

Frequently Asked Questions

Is the report free?

Yes. There’s no cost and no commitment.

Will my staff know it’s a test?

How do you contact each community?

Do you book real tours?

How long does it take?

Does every request get a report?

What happens after I get the report?

How many prospects are you missing?

How many prospects are you missing?

How many prospects are you missing?

Get a free mystery shopping report for your communities and see exactly where leads slip away.

Free. No software to install. Your teams won’t know it’s a test.