Domos CEO Arthur Attal Featured in MHInsider on Manufactured Housing’s AI Moment

As featured in MHInsider: Manufactured Housing’s AI Moment Is Here, by Arthur Attal, Co-founder and CEO of Domos

Domos CEO Arthur Attal Featured in MHInsider on Manufactured Housing’s AI Moment

Article explains why manufactured housing communities need AI built for their business, not tools adapted from multifamily, and features operators Endeavor Communities and Bedrock Communities

Domos co-founder and CEO Arthur Attal has written a byline for MHInsider, the leading news source for the manufactured housing industry. The article, “Manufactured Housing’s AI Moment Is Here,” was published on October 8, 2026.

In the article, Attal argues that the industry has stopped asking whether AI is useful. Operators now want to know where to start, how to connect AI to the systems they already run, and what it means for their teams.

Key takeaways

  • Manufactured housing needs purpose-built AI. Most AI tools for property management were designed for multifamily housing. In a manufactured housing community, a resident is often both a leaseholder and a homeowner, and state rules for lot rent increase notices and evictions vary widely. Attal writes that tools adapted from multifamily often show their gaps only after go-live.

  • A connected system works better than separate tools. Separate tools for sales, maintenance and payments each solve one problem, but a resident’s path from first inquiry to tenancy crosses all of them. AI that reads from and writes to the property management software and the CRM can take actions and close loops, not just answer questions.

  • Human teams move to higher-value work. AI takes on logging calls, updating records and entering work orders. Onsite staff can then focus on showings, hard conversations with residents and decisions that need human judgment.

  • Compliance comes first. The article cites HUD’s 2024 guidance that the Fair Housing Act applies whether a human or an algorithm makes a housing decision. It also stresses that AI must be configured for state-specific notice rules.

  • Start with an internal audit. Before evaluating vendors, operators should map their most repetitive, high-volume workflows and look honestly at how centralized their organization is.

Operators share results

The article includes comments from two manufactured housing operators who use Domos.

“To me, the greatest benefit has nothing to do with time being freed up — it has everything to do with data and transparency, something this industry has always lacked,” said Ryan Smith, principal partner at Endeavor Communities. “There was no true way to measure conversion data, identify breakpoints, or uncover buyer trends until AI.”

“Our goal isn’t to do away with employees, it’s to scale,” said Rhonda Stroud, partner and head of property management at Bedrock Communities. “There was initial skepticism, but our onsite managers and maintenance teams are now the ones telling us how much time it gives them back.”

“The operators getting the most out of AI are treating it as a workforce and organizational strategy, not a software purchase,” Attal wrote.

Read the full article on MHInsider: Manufactured Housing’s AI Moment Is Here.

About Domos

Domos is the AI workforce for property management, built for manufactured housing communities. Its AI workers handle leasing, resident communications, collections, voice, maintenance and community compliance. They integrate with the systems operators already use, including ManageAmerica, Rent Manager and Yardi. Domos replies to residents and prospects within five minutes, 24/7, and handles 70–90% of interactions without staff involvement. Learn more at joindomos.com.

About MHInsider

MHInsider is the leader in manufactured housing news and is a product of MHVillage, the top marketplace for manufactured housing.